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Hotel News |
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Sheraton Hotels & Resorts Celebrates
80 Years of Going Beyond |
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Sheraton Hotels & Resorts, part of
Marriott International, Inc. (NASDAQ:MAR),
launches its Go Beyond platform in
celebration of its 80th anniversary.
The multi-faceted campaign includes
a new marketing creative, global
associate rallies and guest surprise
and delights.
"Go Beyond celebrates the past 80
years and is a recommitment for the
next 80," says Brian McGuinness,
senior vice president and global
brand leader, Marriott Hotels,
Sheraton Hotels and Delta Hotels.
"The campaign highlights our
commitment to providing exceptional
service to our guests, great culture
for our associates and return for
our owners. Along with product
transformation, we are also kicking
off a multi-channel global
advertising campaign, new associate
training, new apparel and amenities
program and partnership
activations."
Go Beyond was inspired by Sheraton's
associates and the heart they bring
to their service, which is why they
were the subjects in the new
creative. The Go Beyond campaign
showcases actual Sheraton associates
interacting with guests in small but
meaningful ways that have great
impact on a traveler's experience.
In one such execution, a Sheraton
associate eagerly dives to the
bottom of the hotel pool to retrieve
a child's precious stuffed bunny. In
another, an associate is seen in
fantasized version of going beyond
when they parachute into the middle
of a desert to bring ice-cold water
to parched patrons.
Marriott's most global brand,
spanning 450 hotels across 75
countries partnered with Venables
Bell & Partners, Adweek's 2016
Breakthrough Agency of the Year, to
create the campaign. View the
creative here: Link to Print Ads;
Link to :30 spot
The Go Beyond platform starts on
property where the 100,000+ Sheraton
associates, the heart of the brand,
will go through training programs
that continue to give back and focus
on the development of their people.
Individual hotels will also undergo
new transformations from room
designs to modern touch points that
carry through check-in to check-out,
a more focused food and beverage
program and new, infused energy at
our Sheraton Clubs.
Sheraton's partnerships including
Major League Baseball open up great
opportunities to spread the Go
Beyond message. On May 2nd, Sheraton
will unveil a series of videos
featuring Major League Baseball
legends who will speak to how people
have gone beyond for them and the
impact they had on their lives.
Baseball fans will have an in-depth
look at never before told stories
from Chicago Cubs left fielder and
2016 World Series champion, Kyle
Schwarber, 2008 World Series
champion and outfielder free agent,
Shane Victorino, Five-time All-Star
and Pittsburgh Pirates outfielder,
Andrew McCutchen, and Baseball Hall
of Famer, Dave Winfield. |
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Hyatt Place Rameswaram Hotel Opens
in India |
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Hyatt Hotels Corporation (NYSE: H)
today announced the opening of Hyatt
Place Rameswaram, the first Hyatt
Place hotel in the South Indian
state of Tamil Nadu and the fifth
Hyatt Place hotel to open in India.
Hyatt Hotels Corporation (NYSE: H)
today announced the opening of Hyatt
Place Rameswaram, the first Hyatt
Place hotel in the South Indian
state of Tamil Nadu and the fifth
Hyatt Place hotel to open in India.
Developed by JKR Enterprise Limited,
the hotel offers guests a convenient
base for pilgrimages and leisure
travel in the southernmost tip of
India.
“The opening of Hyatt Place
Rameswaram is a significant
milestone for the Hyatt Place brand
as it continues to expand in India
and across the globe,” said Kurt
Straub, Hyatt’s vice president of
operations, India. “Rameswaram’s
first Hyatt Place hotel will be a
vibrant and dynamic hotel that
combines comfort and style that fits
right into the region’s religious
tourism.”
Hyatt Place Rameswaram is situated
in the heart of the Rameswaram,
close to the holy Ramanathaswamy
Temple and Agni Theertham, one of
Rameswaram’s sacred bodies of water,
as well as the house of former
Indian president Dr. A.P.J. Abdul
Kalamvarious. The holy city of
Rameswaram is located on an island
connected through the famous Pamban
Bridge to mainland India. It is one
of the four renowned “Chaar Dham”
pilgrimage spots in the country and
a place of great interest for both
domestic and international
travelers.
“We are delighted to announce the
opening of Hyatt Place Rameswaram in
South India. The Hyatt Place brand
offers an innovative service concept
and a modern design, and we are
confident this hotel will provide a
wonderful new lodging option to
those visiting the area. JKR remains
highly committed to providing modern
and affordable accommodation and
services that cater to the needs of
those visiting the holy city,” said
Sharda Deepa, managing director, JKR
Enterprise Limited.
“The Hyatt Place brand is designed
to offer seamless experiences for
travelers, and we know that our
guests will appreciate the
comfortable and functional amenities
offered at Hyatt Place Rameswaram,”
said Utsa Majumder, general manager,
Hyatt Place Rameswaram.
Hyatt Place Rameswaram is under the
leadership of General Manager Utsa
Majumder and Director of Sales
Deepak Sharma. In her role, Utsa
Majumder is directly responsible for
managing the day-to-day operations
of the hotel, including overseeing
the hotel’s 100 associates and
ensuring guests encounter the
thoughtful service for which the
Hyatt Place brand is known. Deepak
Sharma is responsible for providing
sales service and support to
travelers and meeting planners
frequenting the Rameswaram and
Madurai areas. |
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